One of the the most annoying things about Google Tag Manager is the debugging process. When a tag doesn’t fire you can assume something is wrong with your trigger, but what was it? Time to refresh GTM preview, reload the page, and try again.
Sal June 5th, 2020
Posted In: Analytics
Google’s Tag Manager is a super useful tool, but, just like with Google Analytics and Ad Manager, it works best with types of things, not a set of specific things. For example, GA is great at finding the pageview count for every article that has custom dimension 2 = “true” but it’s not good at given the pageview count for a group of 10 random URLs are want to investigate.
This is particularly annoying when you are setting up very granular GTM triggers, but there is a simple work around. The same logic works in Google Analytics.
Sal May 20th, 2020
Posted In: Analytics
Tags: Google Analytics, Google Tag Manager, GTM
Google Tag Manager (GTM) is a super useful tool for getting data into Google Analytics as well as a number of other tools. GTM is infinitely customizable and can fit almost anyone’s needs, if you have just a bit of knowledge of the toolset and Javascript. In this article we’ll walk through how to use GTM to grab data attributes from HTML and store that.
Sal February 22nd, 2020
Posted In: Analytics