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Google’s Tag Manager is a super useful tool, but, just like with Google Analytics and Ad Manager, it works best with types of things, not a set of specific things. For example, GA is great at finding the pageview count for every article that has custom dimension 2 = “true” but it’s not good at given the pageview count for a group of 10 random URLs are want to investigate.

This is particularly annoying when you are setting up very granular GTM triggers, but there is a simple work around. The same logic works in Google Analytics.

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May 20th, 2020

Posted In: Analytics

Tags: , ,

If you are new to Google’s BigQuery, it can be a steep (and expensive) learning curve. Here are some helpful tips and facts that will get you started a whole lot more quickly than search through and for docs or learning as you go.

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January 21st, 2019

Posted In: Google Cloud Platform

Tags: , ,


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