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Google’s Tag Manager is a super useful tool, but, just like with Google Analytics and Ad Manager, it works best with types of things, not a set of specific things. For example, GA is great at finding the pageview count for every article that has custom dimension 2 = “true” but it’s not good at given the pageview count for a group of 10 random URLs are want to investigate.

This is particularly annoying when you are setting up very granular GTM triggers, but there is a simple work around. The same logic works in Google Analytics.

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May 20th, 2020

Posted In: Analytics

Tags: , ,

If you want to track clicks out of your site but you don’t own the page that is being linked to, it might not be immediately obvious how you can learn about your outgoing clicks. Some partners offer a conversion mechanism (a conversion pixel, callback, etc.) but many don’t. Plus not every click results in a conversion so keeping track of the people who are clicking out of your site can make a lot of sense. But how do you do it?

Don’t worry: tracking affiliate links clicks (or any other click on your site) is super easy and free.

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August 10th, 2018

Posted In: Web Development

Tags: , ,


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